What is Mobile Ad Trading?

Mobile Ad Trading is a "Programmatic as a Service” technology for digital media organizations that are interested in running their own real time bidding platform. This is a licensed technology to enable the ease of use for the buying and selling of Internet Advertising formats on websites and applications.

DSP

Our technology allows for Brands, Agency’s and others to manage and run their own demand side platform with tremendous reach across the Internet.

Ad Quality / Fraud Protection

MAT combines decades of knowledge and proprietary algorithms and leading third party technology integrations to guarantee safety and verification for the entire buy and sell side.

Analytics

Understanding all aspects of your programmatic process is vital for optimization and performance, our reporting dashboard provides all the tools you will need.

Traffic Shaping

Our proprietary technology is built for our clients to customize supply by:

  • Historical Buying Behavior
  • Smart QPS
  • Hourly and Daily Caps
  • Quality controls – all requests have complete data
  • Data Center Location (East, West, EMEA*, APAC*)
  • Deal ID & Cooking Synching
  • Mobile Web, App, Device, Location, OS, User Agent

Inventory

We provide a one-stop shop for all inventory types including:

  • Mobile Web
  • App (Android & iOS)
  • Native
  • Video
  • CTV
  • GEOs: ENG, LATAM, EMEA, APAC

Our inventory covers a high volume of traffic from all major IAB categories (excluding IAB24, IAB25, IAB26).

Our inventory includes the following attributes 100% of the time:

  • Valid Referrer
  • Device ID
  • Latitude/Longitude
  • IP Address
  • User Agent

Supply & Demand Quality

Accidental clicks, illegal bot activity and a growing open marketplace leads to skewed ad responses  or ad fraud. MAT's partnerships with major data companies allows marketers to better understand the leading  effects of their losses in order to prevent and protect their next campaign.

Demand Quality

Supply Quality

Ad Specs

We provide a one-stop shop for all inventory types including:

Ad Type

Specification

Mobile Display

300×250, 320×50, 728×90, 320×480 Interstitial, Rich Media

Mobile Video

Pre-Roll, In Banner, CTV

Mobile Native

In-feed, Carousel, Video

Desktop

Video (small, medium, large player)